MyCraft International
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BRAND IDENTITY / ORIGINAL DEMONSTRATION

Morrow.
Space. Purpose. Possibility.

A complete original identity for a fictional workspace studio. The modular mark echoes an architectural opening; the baseline grounds the idea in a practical place.

Original demonstration by MyCraft International. Not commissioned by a client; no commercial results claimed.

Original Morrow identity, palette and typography board
Identity overview / original vector design
Morrow primary horizontal wordmark
Primary lockup / navy on light
Morrow reverse wordmark
Reverse lockup / light on navy
Morrow compact modular symbol
Compact icon / profile and small applications
Morrow repeating architectural brand pattern
Repeat pattern / secondary graphic language
Morrow letterhead and business card original vector composition
Editable stationery / fictional details intentionally omitted

A system you can use.

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Voice

Calm, useful and optimistic. Talk about spaces and decisions. Avoid promises of productivity, health or commercial performance.

Typography

Poppins for digital headlines and body. Arial for portable vector text. Keep one clear headline and generous spacing.

Logo care

Keep one half-mark-width of clear space. Minimum horizontal size: 180 px; icon: 32 px. Preserve proportions. Avoid stretching, effects and low-contrast backgrounds.

Teal and gold are accents. Use navy text on teal; use light text on navy for long passages. For print, prepare physical proofs and printer-specific colour conversion.

THE DESIGN CASE

Purpose behind
the craft.

The brief

Build a usable visual identity for a concept service business.

The response

A geometric M, open architectural form and baseline express possibility and stability. Distinct from the agency’s approved glossy globe-ribbon identity.

Finished deliverables

Primary and reverse logo, compact icon, brand pattern, stationery, colour values, typographic direction, voice and usage rules; editable SVG masters.

Scope & limits

Fictional name chosen for demonstration. No trademark clearance or exclusivity claim; SVG type can vary by device. Outline text and verify print proofs before commercial production.